Due to the unprecedented popularity of social media, businesses hope to leverage it as a marketing tool. Many experts announced the eventual demise of email marketing. They believed that social media sites would completely replace the role of emails for promotions and brand building.
However, 10 to 12 years later, we are here with email marketing that continues to thrive. Despite all the prevalence and popularity of social media, email is still one of the most preferred methods and vehicles for businesses to carry out their digital marketing and promotions.
Some reasons why email marketing is effective and continues to live on are as follows:
1. Offers Better Targeted Marketing
No other marketing medium offers better personalization than email marketing. With email marketing, you can reach small consumer groups and even individuals. With personalization, email marketing campaigns let businesses get more leads into their sale funnel with better persuasion.
2. The Success of Email Marketing Is Measurable
You don’t have to “feel” the success or failure of an email marketing campaign. From bounce rate to open rate and click-through rate, you can use multiple metrics to gauge your email marketing campaigns’ performance. Figure-based marketing results without any biases prove to be more insightful in devising future marketing and promotional plans and strategies.
3. Email Marketing Improves the Brand Recall Value
An email marketing campaign that uses well-curated mailing lists not only brings the expected conversions and sales; it also helps improve the brand recall value of the business in a given target market. A company that boasts better brand recall value gets more sales than the competitor always.
4. Email Marketing Provides Exceptionally Great ROI
Often, a marketing method’s success is based on the return on investment (ROI) it generates — the better the ROI, the better the marketing method. In terms of ROI, email marketing defeats every other marketing method (offline and online) by a considerable margin. One report suggests that email marketing can return $38 for every $1 spent, making a whopping 3800% ROI.
Various Statistics Put a Seal of Approval on the Continuing Relevance of Email Marketing
- Email is the top content distribution channel for businesses, trailed by social media and blog posts on second and third positions, respectively.
- More than 70% of millennials prefer receiving promotional content from businesses via email.
- There are around 4 billion daily email users, which is expected to increase in the next two years.
- Nearly half of all the emails are now opened on mobile phones.
If you want to leverage the evergreen email marketing to promote your business online and are looking for a trusted partner, get in touch with Marketing Results. From a top-quality mailing list to customized email campaigns, the company can help you with all your email marketing requirements.
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Clifford Woods is the President and Financial Manager of Marketing Results International
