Data Append & Enhancement

Services include:

  • Appending missing emails
  • Appending any other missing information other than emails like contact name, business name, job title, mailing address, telephone number, fax number, SIC codes, Employee size, Revenue size and Industry type.
  • Appending contacts based on job title specification.
  • Appending C-level, V-level and Director Level Decision Makers for existing list of companies with specific emails.

Our email appending service adds guaranteed opt-in deliverable email addresses to your existing corporate postal database. Opt-in assures the people you’re sending to want to hear from you and hence boosts list quality.

All our records are validated once in every 30 days for superior deliverability. This process minimizes undeliverable addresses and gives you the highest return on your investment.

Business-to-Business Data Appending Advantages:

  •     35+ million B2B database.
  •     Validated prior to list delivery.
  •     High Match Rates
  •     High Security Data Protection
  •     Professional Service and Follow Up
  •     Quality Guaranteed

The email match rate will vary depending on the list and accuracy of the company data provided. The typical append rate is 45% to 75% for B2B email appending.

* Data Appending * Phone Appending * Fax Appending * Reverse Appending

If your database comes up short of actual contact names, we can add contact names and titles to your file prior to email append processing.


Step 1:
The client identifies the records in its internal database that need Email Appending. Once identified this database is sent to MRI via email or FTP Upload. The database can be sent in any format, our team is equipped to handle all kinds of database formats. Once uploaded, the database is picked by MRI for processing.

Step 2:
Once received by MRI, database is formatted so that it can be matched with our Master Database of 30 million Business records with opt-in emails. During the matching process, whenever there is match found with the name, business name and address in the client’s database, the corresponding email is added from our master database to the client’s database and this process will continue till the last record.

Step 3:
After the match process is over, the appended emails are verified for delivery. The verification process is semi-automated. With the help of our proprietary tools we verify all the mails for deliverability and again our experienced-member data team will manually verify each appended emails. So our average match rates are over 80%.

Step 4:
At the completion of the append process step a standard message is sent to the newly appended emails indicating that the append client wishes to communicate with them via email. This email gives the recipient the opportunity to opt-out if they choose. After allowing 5-7 business days for all responses, the opt-outs are removed from the database.

Step 5:
Upon the successful completion of the append process, the enhanced database is then reformatted to the original file format and it will be delivered to the client. We are one of the few companies that truly execute the standardization and customer email append in-house. By controlling the entire email append process inhouse, we endow our clients the rapid turnaround, quality control and accountability they entail.

Want to start a project with us?