In the age of social media, many people who are new to digital marketing don’t consider email as a viable option for online promotions. If you don’t know much about email marketing and want to get the hang of it, read on.
This post will give you a quick glimpse into email marketing is, how email marketing works, and why one should use email marketing.
What Is Email Marketing?
In the broadest sense, email marketing is the practice of sending email messages to end customers and other businesses to inform them about what you offer. Email marketing is used in the business-to-business and business-to-consumer area for developing meaningful partnerships, branding, pushing customers down the sales funnel, and converting first-time consumers into repeat clients.
US businesses spend annually around 0.35 billion dollars on email marketing. According to digital marketing experts, email marketing is one of the most effective ways to promote any company in the digital age.
- 90% of content marketing experts consider email engagement the top metric to determine the quality of the content and its performance.
- 80% of surveyed business experts think that email marketing increases customer retention.
- Around 60% of markers say email is their most significant source of marketing ROI.
3 Essential Elements of Email Marketing
These are the three essential elements or building blocks of email marketing.
1. Mailing Lists
Mailing lists consist of email addresses of potential customers. A top-quality mailing list is permission-based generated. They are also segmented based on age, income, and other attributes of the consumer base.
2. Content
The other essential element of email marketing is its content. It is essentially the body of an email and the message that it conveys. From informational to promotional and persuasive to reminders, email marketing content can be of any type depending on the nature of the campaign.
3. Intent/Purpose
The last essential element of email marketing is its intent/purpose. Different email marketing campaigns can have different intents and purposes. For instance, some email campaigns are used to introduce a new product or service to the target market. Some email campaigns to move the prospects down the sales funnel. Then, some campaigns aim to reach out to dormant/inactive customers. The intent/purpose of email marketing decides along what lines its content should be developed.
Why Email Marketing?
Businesses opt for email marketing for various reasons.
- It is still the most effective way to reach out to digital consumers compared to social media and blogging.
- Email marketing can be accomplished with relative ease.
- Email marketing offers the best ROI among all the digital marketing methods.
If you don’t know where to begin with the email marketing of your venture, contact Marketing Results International. From providing top-quality email lists to devising and running email marketing campaigns on your behalf, experts at Marketing Results International help you take full advantage of email marketing.
=== Clifford Woods is the President and Financial Manager of Marketing Results International
