The digital medium has transformed into a somewhat intense competitive activity regarding marketing and promotion in the last couple of years. Every business, irrespective of its niche and size, now has to stand out among many competitors.
If you are also trying to leverage the online world to promote your business, you can’t just bank on regular digital marketing efforts. You have to go the extra mile to stay ahead of your peers and competitors to win over more online customers than they do.
Here are some helpful marketing ideas that will help you fare better than the rest in digital marketing and promotion.
Offer Valuable, Meaningful Content without Any Conditions
Gone are the days when businesses could achieve their marketing goals with sales-oriented content lacking any substance. Today, you can’t get a customer interested in your business by barraging them with promotion-only content. Customers now expect companies to provide meaningful content that comes with no strings attached.
So, if you want to keep your prospects and leads engaged and convert them into customers eventually, you have to provide value-added content without any terms and conditions. The content can be:
- Blog posts, user guides, eBooks,
- Video tutorials and vlogs
- An Active Q/A platform
- Data-rich infographics
Fiddle with Local SEO and Domain Name Optimization
Search Engine Optimization (SEO) and Domain Name Optimization (DNO) lets you improve the visibility and ranking of your website on search engines. If your business serves in a particular geographical radius, you also have to focus on local SEO. Local SEO essentially helps you rank your website for web searches locally. You will have to create and optimize a Google My Business profile and optimize your content around local keywords to become a relevant local business for any given service.
For instance, if your business offers home renovation services in Keller, you will appear on top for every Google search that goes like “top home renovation services in Keller”— given that you have aced the local SEO.
Use Social Media to Interact, Not to Sell
Many businesses make social media pages and account only to flood followers with promotional content and offers. You won’t transform users into leads and leads into prospects if you are using your social media accounts as conventional billboards. In short, run your social media accounts for better interaction and engagement. The sales will follow automatically.
Run Email Marketing Campaigns
Many new businesses focus on social media to promote themselves and completely ignore email marketing. Don’t do this. Email marketing is one of the most effective ways to promote business in the digital medium space.
Unlike social media that is primarily suitable for B2C promotions, you can use email marketing for B2B and B2C marketing. You can also create well-thought-out sales funnels through email marketing campaigns.
Email marketing also offers the best return on investment in all the digital marketing options out there.
If you need any help and guidance with email and SEO to launch innovative marketing campaigns, get in touch with Marketing Results. The firm will help you get better ROIs than your peers and competitors with the digital promotions of your business.
=== Clifford Woods is the president and Financial Manager of Marketing Results International
