Despite all the paid promotions on Google and social media platforms, the most visits on the website of any business still come from organic keyword searches and queries of search engines.
What does this tell us?
It shows that Search Engine Optimization (SEO) and other specialized programs such as Domain Name Optimization remains at the center of any digital marketing strategy. No matter how good you do with your email marketing and social media, you will need to understand and use effective SEO to have complete digital dominance in your niche.
If your business is venturing into the online world and you don’t know how SEO can help you boost your digital footprint, continue reading this post.
Here, we will discuss some of the basics of SEO that will help you get things started.
As someone entirely new to the concept of SEO, you must take care of these four things in the beginning.
Content
Content lies at the center of SEO. All the other SEO factors intimately connect to the content. Therefore, when you want to improve the SEO of your website, you need to focus on its content. There are various things you need to understand while creating content for your website.
- Develop attractive, engaging content that provides some value to users. Even great SEO tactics won’t help you keep your website among top rankers without valuable content.
- While creating content, make sure it contains relevant keywords and key phrases (long-tail keywords).
- Create different types and formats of keyword-optimized content (long-form, short-form, visual, etc.)
Links
After content, link-building helps a business website stay ahead and rank better than its competitors. Weblinks from other domains pointing towards your website create a “link juice” that helps Google determine your rank for relevant keyword searches. If high-domain authority websites predominantly connect with your website, you have a better chance of ranking higher.
Simply put, these links are testimonials that vouch for the authenticity of your website for Google search crawlers.
Meta Details
Meta Details (title and short description) are the details that appear on the SERPs (Search Engine Page Results). Web content that boasts relevant and engaging meta details manage to improve its click-through rate, which ultimately factors in for the Google ranking of the page.
User Experience
Google now also factor in the user experience of a website to determine its ranking. Different surveys suggest that websites that rank on the first page of Google are mobile-responsive and boast quick loading time. So, make sure your website is fast to load (takes less than three seconds), mobile-friendly, has easy-to-navigate menus, and highly skimmable content.
Patience
Patience is also one of the essential elements of SEO. By now, you may have realized that SEO doesn’t work like other marketing methods. It has a gradual course of action that eventually provides long-lasting results. Expecting overnight results from SEO activities can make you disgruntled with this vital digital marketing element, which does not help your digital marketing success in the long run.
Should you want to get SEO-related help or specialized programs such as Domain Name Optimization to improve your business’s digital footprint, get in touch with Marketing Results Inc.
You can also leverage their expertise in email marketing and web designing skills.
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Clifford Woods is the President and Financial Manager of Marketing Results International.
