Your website is the first impression for new visitors, and how it is designed will have a massive impact on influencing that impression. It is at the heart of formulating a digital presence for your brand, so you must create the best visual experience for your user.
Keeping up with current web designs can be overwhelming because the Content is constantly evolving. Here are four web design tips you can use to get the hang of designing a killer web page for your brand.
4 Web Design Tips For Your Website
1. Remove the Clutter
The most critical aspect is removing the clutter because many websites throw in everything on the homepage, and it is not the ideal use of white space. White space on the page means less mess, contributing to a cleaner and minimalist web design.
Every element you are adding to your web design impacts the visibility of other features. If there are too many elements, the focus can shift from the key factors, and the user will not know where to look.
It needs to be adequately streamlined for a cohesive web design experience, and the user should know what path to follow. The most important one is letting high-priority items take up the space they require and being center stage.
There should be limited pull-out menus because pull-out menus are an excellent way to reduce clutter, but they should not be everywhere. Audit the designs to get rid of extra elements and only include the essentials. If a component does not add value to the overall user experience, remove it from the design. The details that will add value put them in the high-priority space.
2. Leverage Visual Hierarchy
Visual hierarchy refers to the color, size, contrast, and arrangement of different visual elements in the web design. It determines which feature is more prominent than the other based on how the human eye will perceive it.
Every web page has a visual hierarchy and influences users’ experience by the strategic placement of elements. Get rid of the negative space and optimize the white space.
An excellent example of understanding visual hierarchy is using a massive and bold title at the top of the page, medium-sized text for the body, and tiny legal information at the bottom.
It is not just about adding lots of elements to your website for visually appealing web designs, but how you add those elements is what matters. For example, a good website designer will know that adding a Call To Action (CTA) is not enough without directions on why it is there. It is essential that the CTA is suggestive and stands out on the web page by bold colors and text or other engaging features. Using the right size, color, contrast, and arrangement of web design elements can significantly increase or decrease users’ engagement.
3. Easy to Read Content
The readability of Content depends on how easy it is for people to understand words, phrases, and sentences. When the readability of your web page is high, it means that the user can quickly skim through the Content and understand what is written by not putting in too much effort. Taking in that information will be effortless for them, and they can easily navigate the page on their own.
To ensure the website readability is high, a good website designer is aware of the factors that will optimize the user experience. These include using a set theme for the text and color scheme of the website. To make content clearer, use varied sizes for the text according to the space it will be taking up. For the color scheme, choosing colors that contrast with each other will make readability easier. The website color scheme is also decided based on branding, so choose colors that perfectly reflect your brand’s personality and make the visual experience more pleasing.
Choosing the correct type of font will also contribute to improving readability. The choices in the world of typography are limitless, so pick the best one for your web design. For lengthy online texts, sans serif font is often preferred.
4. Mobile-Friendly Website
All the visitors to your website should enjoy your web design, no matter the device they are using. A good website designer knows that web designs need to be highly mobile-friendly in comparison to other devices. The reason for it is to keep viewers engaged, and an increasing amount of viewers are using mobile devices these days.
To understand what the user can see, you have to constantly test the website yourself by opening it on a mobile screen and ensuring that every element of the web design appears how you want it to appear.
The mobile web design should be less cluttered and readable than the desktop version of the web page. You can consider removing or minimizing some elements that do not serve an immediate purpose. Scaling down some features like menu bars can also aid in removing the unnecessary clutter and space it is taking up.
The options available on the mobile screen should be easily accessible and warrant user action by placing the buttons and CTA’s effectively. Everything that they want to know should be readily displayed.
Focusing on optimizing the user experience on mobile screens does not mean neglecting the visibility of other screens and devices. The web design should be visually appealing on all devices because each device holds its significance and is relevant to users accessing the website.
Final Thoughts
It is essential to plan for the best web designs and be flexible and open to change. The tips mentioned above can help you maximize user experience and set the basis for creating a spectacular web design for your webpage.
Clifford Woods
