We’re all guilty of ignoring emails and discarding them entirely because they were either spam or unappealing. So what can you do to make sure that you are effectively grabbing your audience’s attention and keeping the content of your email relevant and exciting? Are you sending out emails and getting no response from your clients? …
Email marketing repeatedly produces over 4000% Return-On-Investment. With that in mind, we have created these twenty-one email marketing tips to provide you, the small business owner, with some helpful ideas for your email marketing campaigns. ONE – You want quality email lists: They are considered a must-have starting point for a good email marketing campaign. …
21 Email Marketing Tips For The Small Business Owner Read More »
This year marks the 50th anniversary of the “email.” In 1971, the first electronic message or mail went out. Soon after the inception of email, email marketing also appeared on the digital horizon as one of the most innovative ways to promote businesses and products. Today, email marketing is the oldest yet most effective weapon …
Email Marketing – A Brief History – Covering The Last Five Decades Read More »
Many businesses new to email marketing usually know about only two metrics to determine the success of a campaign, i.e., open rate and click-through rate. However, a third metric offers a more insightful look into the performance of an email marketing campaign. It is called Click-to-Open Ratio or Rate (CTOR). Many who have heard of …
Amid all the popularity of Pay Per Click ads and social media marketing, email is still the most effective way to promote your business online. Executives, directors, and board members of a company are more likely to read and respond to emails instead of social media posts. For this reason, email marketing is an excellent …
According to many digital marketing experts, an email marketing campaign is only good as the mailing list it uses. Anyone who knows how email marketing works can’t dispute this statement. Besides the persuasive content, it is the quality of an email list that determines how an email marketing campaign would fare in terms of success …
