Email marketing remains the lifeline of the digital marketing industry. Over the past year, all sectors have witnessed a significant increase in email volumes as more and more operate remotely. Competing technologies cannot beat the viability and everyday use of emails. It remains the preferred tool of communication for targeted outreach locally and globally. Business …
The Secret to Email Marketing Open and Click Rates Read More »
We’re all guilty of ignoring emails and discarding them entirely because they were either spam or unappealing. So what can you do to make sure that you are effectively grabbing your audience’s attention and keeping the content of your email relevant and exciting? Are you sending out emails and getting no response from your clients? …
Your website is the first impression for new visitors, and how it is designed will have a massive impact on influencing that impression. It is at the heart of formulating a digital presence for your brand, so you must create the best visual experience for your user. Keeping up with current web designs can be …
Email marketing is the integration of marketing efforts via email to promote various products and services of the business. It is a form of marketing that engages with customers on the email list by making them aware of what’s brewing at the Head Quarters, sharing the news of product and service launches, any new deals …
Data append, and enhancement services can enhance your customer base by appending major data elements. As a result, it increases the performance of business intelligence and marketing functions. The value addition provided by these services can integrate communication channels by establishing a solid point of contact that will lead to more excellent customer retention and …
The Value of Data Append and Enhancement Services Read More »
Email marketing repeatedly produces over 4000% Return-On-Investment. With that in mind, we have created these twenty-one email marketing tips to provide you, the small business owner, with some helpful ideas for your email marketing campaigns. ONE – You want quality email lists: They are considered a must-have starting point for a good email marketing campaign. …
21 Email Marketing Tips For The Small Business Owner Read More »
The question was asked in a Linkedin poll. The verdict is in! This year marks the 50th anniversary of the “email.” In 1971, the first electronic message or mail went out. Soon after the inception of email, email marketing also appeared on the digital horizon as one of the most innovative ways to promote businesses and …
This year marks the 50th anniversary of the “email.” In 1971, the first electronic message or mail went out. Soon after the inception of email, email marketing also appeared on the digital horizon as one of the most innovative ways to promote businesses and products. Today, email marketing is the oldest yet most effective weapon …
Email Marketing – A Brief History – Covering The Last Five Decades Read More »
Many businesses new to email marketing usually know about only two metrics to determine the success of a campaign, i.e., open rate and click-through rate. However, a third metric offers a more insightful look into the performance of an email marketing campaign. It is called Click-to-Open Ratio or Rate (CTOR). Many who have heard of …
